OneStat

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OneStat.com introduces advanced click fraud detection as part of all marketing reports

Amsterdam - October 2 2006 - OneStat.com ( www.onestat.com ), the number one provider of real-time intelligence web analytics, today reported the release of advanced click fraud detection reports.

Click fraud occurs when a person or a programmed script incurs a pay per click charge event for the adverstiser by causing the appearance of a legitimate visitor to web site. Independent research has proven that click fraud can account for up to 20 percent of the average pay per click advertising budget. We have developed unique click fraud detection reports which will help to increase the results of ppc campaigns and we will present the evidence of Potential Click Fraud (PCF) such as technical details of data collection and analysis which will help to negotiate a refund.

Network click fraud occurs when a syndication partner (a smaller publisher or search engine) that receives and displays paid placement or contextual results from a search network engages in the manufacture, creation, or misrepresentation of clicks delivered to its network partner. Some networks are aware of click fraud but are very carefull with reporting click fraud because this will mean a drop in their revenues.

Competitive click fraud is also a big problem for smaller businesses, particular when the service provided is of great value, resulting in high CPSs.  The higher the CPC, the greater the effect a competitor can have on a specific budget.

Our click fraud detection is based on a number of measurements taken for each campaign and then a comparison of that data across all other campaigns. Measurements and comparisons for each campaign include, but are not limited to:

The most popular browsers on the web are:

  •  Number of sessions and the duration of this session
  •  Number of clicks from a specific IP address
  •  Total cost of a campaign
  •  Number of pages that are viewed
  •  Browser version used by the vistitor
  •  Number of sessions with no referrer
  •  Number of clicks from a particular city, region or country


"More and more customers are asking for reliable click fraud detection reports of a third party as we are. Although some advertising networks and search engines provide some minor details about click fraud, these reports are most of the time not objective because they might see a decrease of advertising revenue if they provide more details or change their business model to for example pay per visit, said Niels Brinkman, co-founder of the company. OneStat is one of the first web analytics companies introducing click fraud detection reports. In the near future we will also provide more details about the click threat so everybody can see what percentage to the total number of clicks are fraudulent clicks"

OneStat offers the click fraud detection reports as part of the OneStat Adworks, eBusiness, Platinum and Enterprise web analytic services.

OneStat.com is one of the largest providers of real-time intelligence web analytics with 75,000 subscribers in more than 100 countries.

The OneStat.com solutions provide executives, marketers and webmasters with answers to critical e-business questions such as:

  •   Visitor behavior: what do and don't like visitors on your web site
  •   Campaign conversions: what is the ROI of my advertising campaigns
  •   eCommerce reports: how much do I sell, are my customers coming back etc
  •   Click fraud detection: which clicks of my ppc campaigns are fraudulant?


Note for editors: for more information, please contact OneStat.com, Keizershof 31, 2402 DA Alphen aan den Rijn, the Netherlands. Phone: +31 (0)172 244 043 E-mail: click here. Website : www.onestat.com